If a proposal is unsolicited, the letter of transmittal should follow the format for persuasive messages.

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An unsolicited proposal is one that is not requested or expected by the recipient. In this case, the letter of transmittal should follow the format for persuasive messages as it is aimed at convincing the recipient to review and consider the proposal. The persuasive message format focuses on capturing the attention and interest of the recipient, demonstrating the benefits of the proposal, addressing potential objections, and concluding with a call to action.

If a Proposal Is Unsolicited, the Letter of Transmittal Should