The two most common primary research methods in the social sciences are
A) surveys and interviews.
B) experiments and observations.
C) test panels.
D) not appropriate for test marketing.

Question

Quizplus · Accepted Answer

Surveys and interviews are the most commonly used primary research methods in the social sciences. Surveys involve collecting data from a sample population through questionnaires, while interviews involve collecting information through face-to-face conversations with individuals or groups. Both methods are effective in gathering data about people's opinions, attitudes, behaviors, and experiences. Experimentation and observation are also common methods in the social sciences, but they are not as widely used as surveys and interviews. Test panels are used in marketing research but are not specific to the social sciences.

The Two Most Common Primary Research Methods in the Social