If the audience for your marketing or sales message promoting a new security system is made up of wealthy professionals, the consumer benefit you would most want to emphasize is
A) the low cost of the system.
B) the low monthly payments for the service.
C) easy, do-it-yourself installation.
D) protection of the consumer's property.

Question

Quizplus · Accepted Answer

Since the audience is made up of wealthy professionals, cost and monthly payments may not be their primary concern. However, protection of their property is likely to be a very important benefit.

If the Audience for Your Marketing or Sales Message Promoting