Bradley narrowly escapes a head-on collision while driving from home. Once he arrives, he turns on the television and sees a political ad for the challenger in the local mayoral race, which focuses on how the challenger will change city policies if elected. According to research on terror management, how will he evaluate this ad?
A) He will reject the candidate more emphatically.
B) He will have the same opinion of the candidate as he had before the near miss.
C) He will become a strong supporter of the challenger.
D) He will throw his hat into the ring and run for mayor, too.

Question

Quizplus · Accepted Answer

According to terror management theory, reminders of mortality can lead individuals to cling more strongly to their existing beliefs and worldviews, often resulting in a rejection of new or opposing ideas.

Bradley Narrowly Escapes a Head-On Collision While Driving from Home