Ruben,a marketing executive for Apple,wants to predict a person's iPod-related behavior from his or her attitude about iPods.To this end,Ruben will administer a survey asking people their attitudes about iPods.Two years later,he will ask these same people to report on their behavior related to iPods.According to research on attitude-behavior consistency,Ruben should measure people's attitudes and behavior at the same level of specificity.Which of the following pairs of questions best satisfies this criterion?
A) "How positively do you feel about iPods?" and "Have you used an iPod in the last month?"
B) "How do you feel about iPods?" and "Have you used an iPod in the last two years?"
C) "How much do you want to buy an iPod within the next two years?" and "Have you bought an iPod in the last two years?"
D) "How negative do you feel about iPods?" and "How much have you talked about iPods in the last month?"

Question

Ruben,a marketing executive for Apple,wants to predict a person's iPod-related behavior from his or her attitude about iPods.To this end,Ruben will administer a survey asking people their attitudes about iPods.Two years later,he will ask these same people to report on their behavior related to iPods.According to research on attitude-behavior consistency,Ruben should measure people's attitudes and behavior at the same level of specificity.Which of the following pairs of questions best satisfies this criterion?
A) "How positively do you feel about iPods?" and "Have you used an iPod in the last month?"
B) "How do you feel about iPods?" and "Have you used an iPod in the last two years?"
C) "How much do you want to buy an iPod within the next two years?" and "Have you bought an iPod in the last two years?"
D) "How negative do you feel about iPods?" and "How much have you talked about iPods in the last month?"

Quizplus · Accepted Answer

Option C ("How much do you want to buy an iPod within the next two years?" and "Have you bought an iPod in the last two years?") best satisfies the criterion of measuring attitudes and behavior at the same level of specificity because both the attitude and behavior questions are specifically related to the intention to purchase and the actual purchase of an iPod within the same time frame.

Ruben,a Marketing Executive for Apple,wants to Predict a Person's IPod-Related