Which of the following is a way in which a franchisor can exercise power in a franchisee relationship?
A) Reward
B) Expertise
C) Legitimacy
D) Identification
E) None of the above

Question

Quizplus · Accepted Answer

None of the options provided are ways in which a franchisor exercises power over a franchisee relationship. However, some recognized ways in which a franchisor may exert power include setting standards and guidelines, controlling the use of trademarks and copyrights, restricting the sale of competing goods and services, and terminating the franchise agreement.

Which of the Following Is a Way in Which a Franchisor