Sasser suggests that services are:
A) Intangible
B) Heterogenous
C) Perishable
D) Simultaneous
E) All of the above

Question

Quizplus · Accepted Answer

Services are intangible, meaning they cannot be seen, touched, or tasted. They are also heterogeneous, meaning they vary from person to person and from time to time. Services are perishable, meaning they cannot be stored or saved for later use. Finally, services are often produced and consumed simultaneously, meaning that the customer is present during the production process.

Sasser Suggests That Services Are