Customer involvement in the operations process is argued to be one of the defining characteristics of:
A) Craft era
B) Scientific management era
C) Mass customization
D) None of the above
E) A & B only

Question

Quizplus · Accepted Answer

Mass customization is characterized by involving customers in the operations process to create a personalized product or service that meets their unique needs and preferences. Craft era and scientific management era relied on standardized processes and did not involve customer input in the same way as mass customization.

Customer Involvement in the Operations Process Is Argued to Be