Which of the following statements is a benefit of advertising?
A)It has a very low cost per contact.
B)It facilitates consumer empowerment.
C)It provides opportunity for immediate feedback from consumers.
D)It creates a long-term, committed relationship between a salesperson and a customer.

Question

Quizplus · Accepted Answer

Advertising has a low cost per contact because it can reach a large audience at once through various media channels. This makes it a cost-effective way to promote products or services.

B, C, and D are not benefits of advertising. Consumer empowerment typically comes from factors such as access to information and choices, which may or may not be influenced by advertising. Immediate feedback may come from customers, but it is not a guaranteed benefit of advertising. Finally, advertising does not create a long-term, committed relationship between a salesperson and a customer, as salespeople are typically only involved in the personal selling process.

Which of the Following Statements Is a Benefit of Advertising