At the store level, the goal of tactical retailing is to:
A)eliminate the need for segmenting a market.
B)increase the sales of a specific item.
C)increase overhead costs.
D)eliminate the need for new advertising campaigns.

Question

Quizplus · Accepted Answer

The goal of tactical retailing at the store level is to increase the sales of a specific item. This is achieved through various tactics such as promotions, markdowns, and merchandising strategies, all of which are aimed at driving sales of a single product or a group of products. The ultimate objective is to increase revenue and profitability for the retailer.

At the Store Level, the Goal of Tactical Retailing Is