________________ integration refers to a strategy of moving closer to the consumer or end user by acquiring or establishing retail outlets for the distribution, sale, or after-sale service of the firm's products or services.
A) Backward
B) Forward
C) Horizontal
D) Unrelated
E) Vertical

Question

Quizplus · Accepted Answer

Forward integration involves moving closer to the end user by acquiring or establishing retail outlets for the distribution, sale, or after-sale service of the firm's products or services. Backward integration involves acquiring or establishing sources of supply, while horizontal integration involves merging with or acquiring competitors in the same industry. Unrelated integration refers to diversifying into unrelated businesses. Vertical integration may refer to either forward or backward integration.

________________ Integration Refers to a Strategy of Moving Closer to the Consumer