Which of the following is a characteristic of products produced by multinational corporations?
A)Products are developed to meet unique market requirements whenever possible.
B)A firm that starts with a local strategy is better able to develop global products.
C)Products are inadequately distributed in local markets.
D)Test marketing is not required for products developed by multinational firms.

Question

Quizplus · Accepted Answer

Multinational corporations often develop products that can be adapted to meet local market requirements, while still maintaining a consistent brand image and quality. This allows them to enter and succeed in different international markets.

Which of the Following Is a Characteristic of Products Produced