Unlike the growth stage of the product life cycle, in the introductory stage, emphasis switches from primary demand promotion to aggressive brand advertising and communication of the differences between brands.

Question

Quizplus · Accepted Answer

In the introductory stage, the focus is on creating primary demand for the product category, not on differentiating between brands, which is more typical of the growth stage.

Unlike the Growth Stage of the Product Life Cycle, in the Introductory