Creating a business definition is not the same as writing a mission statement.
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Q35: Successful business definition does not require an
Q36: Business definition is both strategy content and
Q37: Business definition provides an organization with an
Q38: Discounted cash flow techniques are used to
Q39: The natural tendency of businesses to evaluate
Q41: Business definitions can obscure other strategic decisions.
Q42: Firms with well-established business definitions seldom have
Q43: Any source of competitive advantage that can
Q44: The firms that have the greatest difficulty
Q45: Redefinition seldom involves some sort of conflict.
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