Identify a true statement about online focus groups.
A)They incur high costs.
B)They have narrow geographic scope.
C)They are accessible.
D)They have low participation rates.

Question

Quizplus · Accepted Answer

Online focus groups are accessible as they can be conducted from anywhere with internet access, which allows for participation across geographic locations. They also have lower costs compared to traditional in-person focus groups. While participation rates may vary, they are not necessarily low for online focus groups.

Identify a True Statement About Online Focus Groups