In the context of customer relationship management, the use of big data analytics is limited to the collection of customer data.

Question

Quizplus · Accepted Answer

The use of big data analytics in customer relationship management goes beyond just the collection of customer data. It involves analyzing and interpreting the data to gain insights into customer behavior, preferences, and needs, which can then be used to improve customer engagement and loyalty. Big data analytics also helps in predicting customer behavior and identifying potential churn risks, generating personalized marketing campaigns, and tailoring customer experiences to meet their specific needs.

In the Context of Customer Relationship Management, the Use of Big