Trower Inc. has launched a new smartphone in two different variants. Both variants of the smartphone have a similar design but have different hardware specifications. The company uses this strategy so that the smartphone can be afforded by most people. In this scenario, Trower Inc. most likely uses _____.
A)usage-rate segmentation
B)income segmentation
C)gender segmentation
D)age segmentation

Question

Quizplus · Accepted Answer

Trower Inc. is targeting customers based on their income level by offering two variants of the same smartphone with different hardware specifications, thereby making the product affordable to most people. This is an example of income segmentation.