Volten Inc. is an apparel store. It has separate sections for casual wear, office wear, and party wear. It also has goods of varying prices to suit people of various income levels. In this way, it caters to different sections of the society. Volten Inc. demonstrates positioning by _____.
A)product class
B)application
C)competitor
D)product user

Question

Quizplus · Accepted Answer

Volten Inc. demonstrates positioning by product user as it caters to different sections of society by offering goods of varying prices to suit people of various income levels.