In the context of following up on a marketing plan, _____ entails gauging the extent to which marketing objectives have been achieved during the specified time period.
A)implementation
B)control
C)evaluation
D)environmental scanning

Question

Quizplus · Accepted Answer

Evaluation involves assessing the effectiveness of the marketing plan and determining if the goals and objectives were met. Implementation involves putting the plan into action, control involves monitoring the plan's progress, and environmental scanning involves analyzing the external business environment.

In the Context of Following Up on a Marketing Plan