In the context of the Boston Consulting Group's (BCG's) portfolio matrix, which of the following is true of question marks?
A)It operates in a high-growth industry with a low market share.
B)It generates more cash than it needs to maintain its market share.
C)It has low growth potential and a small market share.
D)It does not require any cash to maintain its market.

Question

Quizplus · Accepted Answer

Question marks are products or businesses that operate in a high-growth industry but have a low market share. They require significant investments to increase their market share and become stars.

In the Context of the Boston Consulting Group's (BCG's) Portfolio