In the context of a marketing mix, which of the following business activities is most closely related to distribution strategies?
A)Attractiveness of the product packaging
B)Targeting market segments
C)Storage of raw materials
D)Medium to be used for advertising

Question

Quizplus · Accepted Answer

Distribution strategies involve the management of how products are moved and stored. This includes decisions related to transportation, warehousing, and inventory management. Storage of raw materials is a key aspect of distribution strategy as it ensures that the required materials are available at the right time and place to meet demand. Attractiveness of the product packaging, targeting market segments, and medium to be used for advertising are related to product, promotion, and place strategies, respectively.

In the Context of a Marketing Mix, Which of the Following