In the context of the innovation matrix, _____ are decisions designed to take company strengths into new markets.
A)transformational innovations
B)retroactive innovations
C)adjacent innovations
D)core innovations

Question

Quizplus · Accepted Answer

Adjacent innovations are decisions that focus on leveraging the company's strengths in new markets. These innovations involve introducing new products or services that can be sold to existing customers or to new markets. This type of innovation involves some degree of risk, as the company may not have experience in the new market or may face competition from established players. However, it can also offer significant rewards if successful, as it can create new revenue streams and diversify the company's portfolio.

In the Context of the Innovation Matrix, _____ Are Decisions