Marketing objectives must be consistent with and indicate the priorities of an organization.

Question

Quizplus · Accepted Answer

Marketing objectives should align with the overall goals and priorities of the organization to ensure that resources and efforts are focused on achieving the same outcomes. If marketing objectives are not consistent with the priorities of an organization, it can lead to confusion, misaligned efforts, and inefficient resource allocation. Therefore, it is important for marketing objectives to be aligned with the organization's priorities.

Marketing Objectives Must Be Consistent with and Indicate the Priorities