Which of the following statements is true of firms that adopt relationship marketing strategies?
A)They focus on the internal business environment.
B)They rely on aggressive sales strategies.
C)They focus on short-term goals of increasing sales.
D)They encourage teamwork among employees.

Question

Quizplus · Accepted Answer

Firms that adopt relationship marketing strategies generally encourage teamwork among employees in order to create and maintain long-term relationships with customers. This is because relationship marketing emphasizes building strong, ongoing relationships with customers through personalized communication, quality service, and mutual trust and respect. This requires a collaborative effort from multiple employees within the firm, rather than relying solely on aggressive sales strategies or short-term sales goals. Additionally, relationship marketing typically involves a focus on the external business environment and understanding the needs and preferences of customers.

Which of the Following Statements Is True of Firms That