Which of the following statements is true of on-demand marketing?
A)It requires firms to focus on the internal rather than the external business environment.
B)It gives maximum emphasis to aggressive personal selling strategies.
C)It is aimed at enhancing customer relationships.
D)It is the most important strategy used by sales-oriented firms.

Question

Quizplus · Accepted Answer

On-demand marketing is focused on enhancing customer relationships by providing customized and personalized experiences to customers. It is not about internal business environment or aggressive personal selling strategies. While sales-oriented firms may use on-demand marketing, it is not necessarily the most important strategy for them.

Which of the Following Statements Is True of On-Demand Marketing