In a customer relationship management (CRM) system, which of the following is effective in tracking and analyzing customers' buying patterns?
A) Web portals
B) Data-mining tools
C) Extranets
D) Firewall networks

Question

Quizplus · Accepted Answer

Data-mining tools are designed to analyze large amounts of data, such as customer transaction records, to identify patterns and trends. This makes them effective in tracking and analyzing customers' buying patterns in a CRM system. Web portals, extranets, and firewall networks are all components of a CRM system, but they are not specifically designed for analyzing customer buying patterns.

In a Customer Relationship Management (CRM) System, Which of the Following