_____ involves a comparison of one firm's market strategies against those of another.
A) Functional benchmarking
B) Strategic benchmarking
C) Operational benchmarking
D) Support-activity benchmarking
E) None of the above.

Question

Quizplus · Accepted Answer

Strategic benchmarking involves comparing a company's overall strategies and approaches to those of another company in the same industry. This type of benchmarking focuses on high-level decisions and can help companies identify areas for improvement in their overall approach to the market. A, C, and D are all types of benchmarking, but they focus on more specific areas of a company's operations, such as processes, activities, or functions.

_____ Involves a Comparison of One Firm's Market Strategies Against