A _____ specifies how a group tasked with developing the strategy for the specific category being purchased will achieve goals that in turn will support higher level strategies.
A) functional strategy
B) corporate strategy
C) business unit strategy
D) category strategy
E) None of the above.

Question

Quizplus · Accepted Answer

The description provided in the question suggests that the answer is category strategy, which focuses on developing strategies for specific product categories or markets. Functional strategy refers to the specific actions taken by different functional areas of a company (e.g. marketing, operations) to support business unit and corporate strategies. Business unit strategy involves developing strategies for each business unit within a company. Finally, corporate strategy is concerned with the overall direction of a company and how it will allocate resources to achieve its goals.

A _____ Specifies How a Group Tasked with Developing the Strategy