Constellation Research Inc. uses a mark associated with its name to distinguish its services from those of other tech firms. This mark is
A) a certification mark.
B) a collective mark.
C) a service mark.
D) trade dress.

Question

Constellation Research Inc. uses a mark associated with its name to distinguish its services from those of other tech firms. This mark is
A) ​a certification mark.
B) ​a collective mark.
C) ​a service mark.
D) ​trade dress.

Quizplus · Accepted Answer

A service mark is used to distinguish services rather than products. Constellation Research Inc. provides services in the tech industry, so a service mark is the most appropriate choice.

Note: A certification mark is used to indicate that a product or service meets certain standards, a collective mark is used by members of a group or organization, and trade dress refers to the visual characteristics of a product or service (such as packaging or design) that distinguish it from others in the market.