In response to poor performance through a particular channel,marketing management can ________.
A) establish a special charge for handling orders through that channel
B) give more promotional aid to that channel
C) reduce the number of sales calls and the amount of advertising going to that channel
D) abandon the weakest units in that channel
E) all of the above

Question

Quizplus · Accepted Answer

Marketing management can consider all these options to address poor performance in a channel, depending on the specific circumstances and strategic goals.

In Response to Poor Performance Through a Particular Channel,marketing Management