Most firms initially work with a(n)________ and enter a nearby or similar country.
A) independent agent
B) contractual export department
C) import/export department
D) franchisee
E) management contract

Question

Quizplus · Accepted Answer

Most firms initially work with an independent agent who is responsible for finding buyers and handling negotiations. This is a low-risk way for firms to enter a new market, as they are not committing significant resources or making long-term investments. Additionally, firms often choose to enter a nearby or similar country to minimize cultural and logistical challenges.

Most Firms Initially Work with A(n)________ and Enter a Nearby