The new-product development process is always linear-products move past the stage gates in sequence and are not allowed to backtrack through previous gates.

Question

Quizplus · Accepted Answer

The new-product development process is not always linear. It can be iterative, with the possibility of backtracking through previous stages or gates. This allows for adjustments and improvements to be made to the product throughout the development process.

The New-Product Development Process Is Always Linear-Products Move Past the Stage