The ________ method of measuring customer preferences asks the consumer to rank the options in order of preference.

Question

Quizplus · Accepted Answer

The rank-order method requires the individual to rank the options in order of preference, making it the best choice for measuring customer preferences based on the given choices. The paired-comparisons method asks the consumer to compare each option against one another, while the monadic-rating method asks consumers to rate each option individually. The terms "alpha-ranking" and "beta-ranking" are not standard research methods for measuring customer preferences.

The ________ Method of Measuring Customer Preferences Asks the Consumer