If a person clicks on three Web sites related to auto insurance,then visits an unrelated site for sports or entertainment,auto insurance ads may show up on that site.This is an example of ________.
A) interstitials
B) behavioral targeting
C) rich media
D) paid-search advertising
E) pay-per-click advertising

Question

Quizplus · Accepted Answer

This is an example of behavioral targeting, where the person's browsing behavior is tracked and used to show relevant ads on other sites they visit.

If a Person Clicks on Three Web Sites Related to Auto