Even when a specific campaign fails to break even in the short run,it can still be profitable in the long run if ________ is/are factored in.
A) customer lifetime value
B) sales-force promotions
C) price escalation effects
D) indirect revenues
E) all of the above
Correct Answer:
Verified
Q1: Catalog shopping is big business,about _ of
Q3: All companies need to consider and evaluate
Q4: Other media for direct-response marketing includes television.Television
Q5: A direct-mail campaign that has an order-response
Q6: One of the benefits of _ is
Q7: Direct marketing permits the _ of alternative
Q8: To encourage repeat visits to their Web
Q9: The Internet provides marketers and consumers with
Q10: Direct marketing allows marketers to test different
Q11: For a Web site,physical attractiveness is determined
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