Television audience size has several possible measures.These include circulation,audience,and ________.
A) nonexposed audience
B) total circulation
C) exposed audience
D) listening audience
E) effective audience

Question

Quizplus · Accepted Answer

The most relevant measure for television audience size is the effective audience, which takes into account not only the actual number of viewers but also their level of attention and engagement with the program. Circulation refers to printed materials such as magazines and newspapers, while the terms audience and listening audience are more commonly used in the context of radio broadcasts. Nonexposed audience is not a valid measure of television audience size as it refers to individuals who have not been exposed to the content at all. Total circulation is not directly applicable to television as it is a measure of the number of copies of a publication in circulation, rather than the number of viewers.

Television Audience Size Has Several Possible Measures