In choosing the proper media to carry the message,advertisers must decide on ________.
A) strategy, users, and media
B) target markets, users, and heavy users
C) markets, target markets, and consumers
D) reach, impact, and television stations
E) reach, frequency, and impact

Question

Quizplus · Accepted Answer

The question specifically mentions "choosing the proper media to carry the message," which suggests that reach, frequency, and impact are the most relevant factors to consider. Strategy, markets, and target markets are also important, but they are more broad and overarching than specific considerations for media selection. Users and heavy users are important in understanding the market and target audience, but again, they are not as directly related to media selection as the factors listed in choice E. Finally, the question does not mention television stations specifically, so choice D is not the best answer.

In Choosing the Proper Media to Carry the Message,advertisers Must