In ________,the retailer charges higher prices on an everyday basis but then runs frequent promotions in which prices are temporarily lowered below the EDLP level.
A) going-rate pricing
B) EDLP pricing
C) value pricing
D) high-low pricing
E) everyday low pricing

Question

Quizplus · Accepted Answer

High-low pricing is a strategy in which the retailer charges high prices on a regular basis and then offers discounts or promotions periodically, typically as a way to draw in customers looking for a deal. This approach can create a sense of urgency and excitement around sales, but it can also lead to price confusion and decreased trust in the retailer if the discounts are seen as not genuine.

In ________,The Retailer Charges Higher Prices on an Everyday Basis