Betty Crocker cake mixes using Hershey syrup in its cake mixes and "Lunchables" lunch combinations with Taco Bell tacos are examples of what special type of branding
A) Mixed branding
B) Ingredient co-branding
C) Co-branding
D) Self-branding
E) None of the above

Question

Quizplus · Accepted Answer

Hershey syrup and Taco Bell tacos are both used as ingredients in the respective products, and their use is highlighted in the product branding. This is known as ingredient co-branding.

Betty Crocker Cake Mixes Using Hershey Syrup in Its Cake