When shopping for tires for your automobile,you notice that the manufacturer you have selected has tires for your car priced low,average,and high,based upon performance and features.This is an example of what type of product-mix pricing
A) Captive-price pricing
B) Product-line pricing
C) By-product pricing
D) Two-part pricing
E) Optional-feature pricing

Question

Quizplus · Accepted Answer

This is an example of product-line pricing, where the manufacturer is offering tires at different price points based on their performance and features. Product-line pricing is used by companies to offer various products within the same product category, with varying levels of features and benefits, to cater to different customer segments and their budgets.

When Shopping for Tires for Your Automobile,you Notice That the Manufacturer