When Baxter Medical supplied their hospitals with computer terminals directly linked to Baxter's ordering system,this was an example of a company differentiating itself versus competition in terms of ________.
A) customer relationships
B) customer training
C) installation
D) delivery ease
E) ordering ease

Question

Quizplus · Accepted Answer

Baxter Medical differentiated itself from its competitors by providing ordering ease to its customers through computer terminals directly linked to its ordering system. This made the process of placing orders more convenient and streamlined for hospitals, giving Baxter a competitive advantage.

When Baxter Medical Supplied Their Hospitals with Computer Terminals Directly