Durable products normally require more personal selling and service and more seller guarantees than nondurable goods.

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Durable products are defined as goods that have a longer lifespan and require repair or maintenance services over time, therefore, they require more personal selling and service from the seller to ensure customer satisfaction. Additionally, due to their higher cost, sellers often offer guarantees or warranties to protect the investment of the buyer.

Durable Products Normally Require More Personal Selling and Service and More