All of the following suggestions have been provided by Adam Morgan for improving small brands' success in competing with larger rivals EXCEPT ________.
A) break with your immediate past
B) build a "lighthouse identity"
C) assume thought leadership of the category
D) create symbols of reevaluation
E) deeply discount products and services

Question

Quizplus · Accepted Answer

The article does not suggest deeply discounting products and services as a way for small brands to compete with larger rivals. Instead, it recommends building a strong brand identity, taking leadership in the category, and creating symbols of reevaluation.

All of the Following Suggestions Have Been Provided by Adam