Firms should only ever target weak competitors in order to maximize the return on their competitive investments.

Question

Quizplus · Accepted Answer

Targeting weak competitors may lead to a short-term gain in market share, but it may not be sustainable in the long-run. It is also important for firms to anticipate and respond to the actions of strong competitors in order to protect their market position. Therefore, maximizing the return on competitive investments requires a balanced approach that considers both weak and strong competitors.

Firms Should Only Ever Target Weak Competitors in Order to Maximize