Market leaders are constantly under attack from large and small competitors alike.What is the most constructive response a market leader can make when defending its terrain
A) Basic cost control
B) Expanding expected benefits
C) Expanding desired benefits
D) Meet all challengers with a swift response
E) Continuous innovation

Question

Quizplus · Accepted Answer

Continuous innovation allows market leaders to stay ahead by constantly improving their products or services, thus maintaining their competitive edge and making it harder for competitors to catch up.

Market Leaders Are Constantly Under Attack from Large and Small