The primary explanation for Marlboro's extraordinary worldwide market share is that Marlboro's "macho cowboy" persona has struck a responsive chord with much of the cigarette-smoking public.This is an example of ________.
A) personnel differentiation
B) channel differentiation
C) position differentiation
D) maturity differentiation
E) image differentiation

Question

Quizplus · Accepted Answer

The description suggests that Marlboro has differentiated itself through its image, specifically the "macho cowboy" persona, which has resonated with its target market.

The Primary Explanation for Marlboro's Extraordinary Worldwide Market Share Is