To achieve a point-of-parity (POP)on a particular attribute or benefit,a sufficient number of consumers must believe that the brand is "________" on that dimension.
A) most excellent
B) neutral
C) marginal
D) good enough
E) service based

Question

Quizplus · Accepted Answer

To achieve a point-of-parity (POP) on a particular attribute or benefit, the brand does not have to be the best, but simply "good enough" in the eyes of a sufficient number of consumers. Being neutral or marginal may not be enough to create a strong POP, and being "most excellent" or solely service-based may not even be relevant to the specific attribute or benefit.

To Achieve a Point-Of-Parity (POP)on a Particular Attribute or Benefit,a