Matt always thinks of Die Hard batteries when he thinks of a dependable car battery.This is an example of brand ________.
A) salience
B) imagery
C) judgments
D) feelings
E) scope

Question

Quizplus · Accepted Answer

Brand salience refers to the degree to which a brand is thought of or noticed when a customer is in a buying situation. In this case, Matt consistently thinks of Die Hard batteries when considering dependable car batteries, indicating high brand salience.

Matt Always Thinks of Die Hard Batteries When He Thinks