Apple Computer achieves incredible brand loyalty largely by delivering on its ________ to "create great things that change people's lives" by combining superior design functionality and style in its products.
A) brand promise
B) brand dynamic
C) brand resonance
D) brand entity
E) umbrella branding

Question

Quizplus · Accepted Answer

The phrase "create great things that change people's lives" represents Apple's brand promise, which has helped the company achieve incredible brand loyalty. This promise is reflected in the design, functionality, and style of Apple's products.

Apple Computer Achieves Incredible Brand Loyalty Largely by Delivering on Its