Marketers of successful 21st-century brands must excel at ________-the design and implementation of marketing activities and programs to build,measure,and manage brands to maximize their value.
A) promotional planning
B) brand personification
C) strategic brand management
D) brand awareness
E) competitive differential advantage

Question

Quizplus · Accepted Answer

Strategic brand management involves the design and implementation of marketing activities and programs to build, measure, and manage brands to maximize their value. This includes developing a brand strategy and establishing brand positioning, as well as implementing tactics to increase brand awareness and create a competitive differential advantage. Promotional planning and brand awareness are important components of brand management, but they are not the overarching focus. Brand personification is a specific marketing approach that involves giving human characteristics to a brand, which may be one tactic in a brand management strategy but is not the only consideration.

Marketers of Successful 21st-Century Brands Must Excel at ________-The Design